Exhibition & Retail Design
Dafa Exhibition
Riyadh, Saudi Arabia · 2025
Project summary
A velvety winter fashion experience with a theatrical edge.
Dafa transforms a large exhibition hall into an immersive fashion environment defined by deep burgundy, soft ivory, antique mirror, brushed gold, and layered drapery. The concept combines feminine elegance with a strong visual identity across the entrance, booths, and visitor journey.
- Type
- Winter Fashion Exhibition
- Area
- 2,530 m²
- Location
- Riyadh, Saudi Arabia
- Year
- 2025
- Scope
- Concept Development & 3D Visualization
- Status
- Executed · Professional Photography Pending
01
Design direction
Velvety Cinematic Glamour
Deep wine tones, gathered velvet, tassels, warm metallic accents, antique mirror, and softly sculpted arches establish a theatrical yet polished identity.
02
Spatial strategy
Exhibition Planning
The plan separates the arrival and hospitality zone from the main booth hall, organizing clear circulation around repeated booth clusters and perimeter displays.
03
Arrival experience
A Branded First Impression
A sculptural fan-shaped centerpiece, framed niches, rich drapery, and glowing metallic details announce the exhibition before visitors enter the booth hall.
04
Booth system
Fashion within a Unified Identity
A flexible family of burgundy frames, arches, velvet accents, illuminated screens, and gold rails gives each exhibitor visibility while maintaining one cohesive spatial language.
Built outcome
Executed project.
Photography coming soon.
The completed exhibition photographs will be added to this page as the final chapter of the project story.
Selected work