Telaria Tapestries retail store student project

Academic Portfolio · Design Studio II

Retail
Design Studio

Brand · Behaviour · Shopping Experience

Course overview

Designing spaces that invite, guide, and engage.

A second-year studio introducing students to customer-focused retail environments—from compact kiosks to complete store experiences. Spatial decisions are connected to movement, product visibility, brand expression, and purchase behaviour.

Level: Design Studio II
Format: Studio-Based Learning
Focus: Customer · Brand · Display · Experience
Role: Lecturer · Studio Guidance · Assessment

Retail design framework

Five lenses shape one complete experience.

Students learn to see every store as a relationship between identity, people, products, space, and memory.

01◆

Brand

Identity & positioning

02◉

Customer

Needs & behaviour

03▦

Product

Display & access

04⌁

Space

Layout & circulation

05✦

Experience

Atmosphere & engagement

Customer journey

Design every moment—from first glance to checkout.

The store becomes a sequence of visual cues, discoveries, interactions, and decisions.

01Attract02Enter03Discover04Explore05Engage06Purchase

StorefrontTransition ZonePrimary CirculationDisplaysExperience PointsCheckout

Layout shapes behaviour

Different journeys need different plans.

Layout is selected according to product type, brand character, and the intended pace of exploration.

▦

Grid

Efficient & structured

↝

Forced Path

Guided journey

⌁

Free-Form

Flexible exploration

◫

Boutique

Curated experiences

Studio progression

From kiosk to complete store.

A compact first project develops visibility, form, ergonomics, and integrated display. The final store expands those skills into a complete customer journey.

Retail Principles

→

Kiosk Design

→

Brand Translation

→

Full Retail Store

Kiosk 01

Featured kiosk project

Dyson Experience Kiosk

Dyson's technical language becomes a sculptural, product-led display with bold lighting, clear demonstration zones, and a resolved compact footprint.

Kiosk 02

Kiosk design outcome

Scent Lab

A perfume-mixing kiosk inspired by laboratory glassware, using a vivid identity to organise consultation, testing, display, photography, packaging, and checkout.

Visual merchandising

Make products seen, understood, and desired.

Display is treated as visual communication—organising attention while making products easy to reach, compare, and experience.

◉

Visible

Easy to notice

◇

Accessible

Easy to examine

▦

Structured

Clearly organised

✦

Engaging

Visually memorable

StretchEye Highest visibilityTouchStoop

Designing atmosphere

A store is experienced through more than sight.

Atmosphere turns a functional environment into a memorable expression of the brand.

◉Sight◖Sound◇Touch✦Scent↝Movement

LightingColourMaterialsFixturesSpatial Density

Integrated design layers

Identity, performance, and mood—resolved together.

Materials

Identity · Durability · Maintenance · Product Compatibility

Colour

Recognition · Mood · Attention · Product Enhancement

Lighting

Ambient · Task · Accent · Decorative

Store 01

Featured full-store project

Telaria Tapestries

A tactile retail experience inspired by historic trade routes and cultural exchange between China and the Middle East. Looping circulation, natural materials, and custom displays turn textile heritage into an immersive shopping journey.