Typology
Museums, galleries, showrooms and branded environments
Academic Portfolio · Bachelor’s Level
Exhibition
Design Studio
11 Weeks · 5 Credits · Studio-Based Learning
Course overview
From identity to spatial storytelling.
This studio introduces students to the design of engaging museums, galleries, showrooms, and branded exhibition environments. Research, spatial planning, storytelling, lighting, materials, and display systems come together to shape a purposeful visitor experience.
- Level
- Bachelor’s
- Duration
- 11 Weeks
- Format
- Studio-Based Learning
- Role
- Lecturer · Brief Development · Studio Guidance · Assessment
Course focus
A complete exhibition toolkit.
Four connected areas guide students from early investigation to a resolved, communicable proposal.
Experience
Identity, narrative and visitor behaviour
Planning
Zoning, circulation and spatial programming
Resolution
Display, lighting, materials and technical design
01
Course journey
Explore. Develop. Design.
A clear three-stage structure turns research into spatial experience while keeping conceptual and technical development closely connected.
Explore
History, typologies, precedents, visitor behaviour and the relationship between content and space.
Develop
Design programme, spatial concept, zoning strategy, visitor journey and initial direction.
Design
Plans, elevations, custom displays, lighting, materials and final visualization.
02
Studio project
A complete exhibition environment.
Students develop a proposal for a selected brand, collection, or cultural subject—balancing a clear narrative with circulation, functionality, accessibility, display strategy, and atmosphere.
ResearchConceptZoningTechnical DesignVisualization
Teaching approach Lectures, research exercises, workshops, individual tutorials, and progressive critiques support an iterative process from concept to technical resolution.
Project 01
Selected student work
Mercedes-Benz
Classic Cars Museum
A brand-led museum experience celebrating automotive heritage, engineering, and innovation through a structured visitor journey.
Project 02
Contrasting approach
Moooi Showroom
Exhibition
An expressive showroom shaped by artistic storytelling, unconventional product presentation, colour, pattern, and theatrical atmosphere.
Learning outcomes
Conceptual thinkers.
Confident communicators.
- 01Define exhibition typologies and spatial requirements
- 02Translate a brand or narrative into a spatial concept
- 03Plan visitor circulation and experiential zones
- 04Integrate display, lighting, materials and detailing
- 05Communicate a complete exhibition design proposal
Academic portfolio